Intertextuality basically is the relationship between two texts. Now, in relation to creating my music video, although it isn’t completely necessary, it would put a charming little twist if I could relate another text into my own video. This not only represents convergence, but you know when you’re watching a film or TV show, and you know there’s a character or prop etc, that relates to another form of media? Well, i’ll give you a little example…
Of course, it’s the infamous Thriller. But as you watch the beginning acting scenes, I’m sure you’ll notice intertextuality in practice, however, they’re not obvious. This subtlety means when the audience does actually get the reference it’ll leave them feeling quite clever with themselves, as if they’ve personally understand an ‘inside’ joke. Anyway, there are lots of references in this music video for Thriller, mainly referencing other horror films such as ‘Night of the Living Dead’, ‘An American Werewolf in London’. But the famous dance scene is influenced by Busby Berkeley’s arrangements of dancing which was from around 1930-1960. The costume is also typical of an American teenage sweetheart 50’s couple. Another thing is both main characters are of a black race, which wasn’t heard of back in the 50’s to be seen on TV or film.
Another music video hugely inspired and influenced by another form of text would be ‘What You Waiting For?’ – Gwen Stefani. Whereas Thriller used intertextuality in a subtle sense, Stefani’s video is very obvious in it’s relation to ‘Alice in Wonderland’.
Another example of intertextuality alongside with post-modernism would be this take on Hannibal Lecter within ‘The Simpsons’ TV show. Mr Burns is seen as an evil character within The Simpsons, and obviously Hannibal is seen as this too, so putting the mask around Mr Burns to look like Hannibal Lecter not only intertextualises The Silence of the Lambs within The Simpsons, but it takes a classic horror movie scene and makes it very modern and up to date, with a humorous effect.
For my individual music video project, I had to think about what quirky little something I could intertextualise within my product. Since my ideas include outside scenery with lots of friends, I decided to use ‘The Famous Five’, a collection of books written by Enid Blyton. The books follow the adventures of a group of friends, and I thought I could recreate a few of the scenes featured in drawing on the covers of the books, and translate it into film. For example, at the beginning of my film there is a group of friends riding there bike, which connotes this image from The Famous Five: